Tuesday, December 27, 2016

Europe November 2016 (Updated)

Image result for 2016 Outlander PHEV in the snow
Theme of the month: Snow, John Snow

BMW i3 Best Seller in November


The European EV market had more than 18.500 registrations last month, 5% down over the same month last year, this sales slip has to do with the incentives-derived sales rush in the last quarter of 2015, so expect this trend to continue until December. Last month, the Top Spots remained more or less like in October:


 Image result for BMW i3 in the snow
#1 BMW i3 – Thanks to the massive arrival of 33 kWh units to Norway (1.014 units registered), the BMW i3 earned its third Best Seller title in four months, this time with 2.092 units, up 51% YoY. Besides Norway, other markets where the Bimmer excelled was Germany (291 deliveries), France (117) and Austria (97 deliveries, 1 Rex).

Image result for 2016 Outlander PHEV in the snow
#2 Mitsubishi Outlander PHEV – This time the Japanese SUV managed to outsell the Renault Zoe, reaching the Second Place last month, with 1.512 units, up 7% regarding October, but Mitsubishi saw the plug-in SUV sales drop 48% YoY, as sales at the end of last year were heavily inflated by incentives changes in the Netherlands and Sweden. Despite the loss on the Dutch market, the Outlander still managed to sell in the three digits area in four countries (Norway, Sweden, Germany and United Kingdom).

Image result for Renault Zoe in the snow
#3 Renault Zoe – Registrations were down 30% YoY to 1.438 units, with the mass delivery of the 40 kWh delayed and with buyers waiting for the extended range version, the model in a sort of no-mans-land. With a Tesla-like stunt in December unlikely, the 3.000 units delivered in December ’15 seem pretty far. Last month, good performances in Germany (303 registrations), Denmark (137) and Norway (100) weren’t enough to compensate the slip in its home market (547 units).
  
 Image result for 2016 Passat GTE in the snow
#4 VW Passat GTE – Volkswagen midsize offering continues to collect good results, besides the usual Sweden (295 units) and Norway (173), big time Passat GTE lovers, Volkswagen’s model had a great result in the Netherlands, with 363 units, its best result there this year, allowing it to reach the Fourth Position in Europe, with 1.067 units. With the right mix of electric range, space, power and price, the Passat GTE is a success among company fleets across Europe.

Image result for Nissan Leaf in the snow
#5 Nissan Leaf – Despite being on sale for almost six years and with new updates coming soon, the Japanese hatch was actually up 57% YoY in November, to 1.030 units, with deep discounts propelling sales across Europe and particularly in volume markets like, Norway, UK, Germany and France, proving that, if priced right, small range models can still sell quite well. The irony here is that 250 kms were considered a major improvement just a year ago, now it is considered “Small range”…

  
Image result for BMW 225xe Active Tourer in the snow
BMW 225xe Active Tourer
   
YTD Ranking – Outlander PHEV closer to the 2016 Best Seller Title

After running ahead for good part of the year and poised to finally win a Best Seller title, the deliveries delay of the 40 kWh units is dragging down the Renault Zoe performance, which dropped to Second Place, 89 units behind the Mitsubishi Outlander PHEV, that despite seeing its sales drop 24% YoY, still managed enough momentum to surpass the French Hatchback and now is the favorite to win the 2016 title, which will be its Third in a row. This feels like those football matches where one of the teams (Renault) starts as favorite but ends up losing with an own goal in the 85th minute…Now all the other team (Mitsubishi) has to do is to wait a few more minutes and then raise the trophy.

Looking below the podium, the #7 VW Passat GTE is closing in on its smaller brother, the Golf GTE, and December might bring a position change between these two. Keeping on the sibling position changes, the BMW 225xe Active Tourer (828 units, new personal record) surpassed the X5 40e relative and reached #13.

November brought a couple of surprising performances, from the 373 units of the oldtimer Citroen C-Zero (Best result in four years), thanks to a fleet deal in Spain, to the 494 units of the Hyundai Ioniq Electric, a new model that has been receiving a warm welcome in several markets, something that Mercedes is also enjoying with its two new babies, the GLC350e (372 units, up to #27) and E350e (227).

In the manufacturers ranking, BMW cemented its leadership (17%, up 1%) over Volkswagen (15%), with Renault in Third, with 13% share, followed by Nissan (11%) and Mitsubishi (10%).

Pl
Europe
Nov.
2016
%
'15Pl
1
Mitsubishi Outlander PHEV
1.512
18.804
10
1
2
Renault Zoe
1.438
18.715
10
2
3
Nissan Leaf
1.030
17.045
9
5
4
5
BMW i3
Tesla Model S
2.092
603
13.198
11.095
7
6
6
4
6
7
Volkswagen Golf GTE
Volkswagen Passat GTE
886
1.067
10.071
9.781
5
5
3
12
8
Mercedes C350e
693
8.377
4
11
9
Volvo XC90 T8
675
8.095
4
18
10
BMW 330e
982
7.302
4
37
11
12
Volkswagen e-Golf
Audi A3 e-Tron
409
590
6.354
5.745
3
3
4
7
13
14
BMW 225xe Active Tourer
BMW X5 40e
808
371
4.986
4.893
3
3
32
22
15
Kia Soul EV
274
4.064
2
10
16
Renault Kangoo ZE
305
3.709
2
13
17
Volvo V60 Plug-In
420
3.272
2
9
18
19
20
21
22
23
24
25
26
27
28
29
30

Mercedes B250e
Nissan e-NV200 / Evalia
Audi Q7 e-Tron
Porsche Cayenne Plug-In
Tesla Model X
Volkswagen e-Up!
Renault Twizy
Peugeot iOn
Citröen C-Zero
Mercedes GLC350e
BMW i8
Mercedes GLE500e
Bolloré Blue Car
Others
327
351
437
220
387
350
157
135
373
372
97
108
1
1.226
3.250
2.893
2.687
2.685
2.600
2.224
1.927
1.756
1.564
1.517
1.431
1.262
942
6.780
2
2
1
1
1
1
1
1
1
1
1
1
0
4
17
15
36
14
N/A
16
19
23
26
N/A
20
35
25

TOTAL
18.696
189.024
100

Article also published on EV Obsession and CleanTechnica.

No comments:

Post a Comment