Friday, November 11, 2016

Norway October 2016

Image result for 2017 Tesla model S and X
Model X: Spreading its wings in Norway


Tesla Model X Rises to the Top

There were 3.697 new plug-ins sold in Norway last month, up 22% YoY, with the YTD EV Share stable at 29%.

If last month the Tesla Model X stole the headlines, this time it was finally up to the rejuvenated BMW i3 to sit at the throne, with 503 units.

The Mitsu Outlander PHEV ended in Second, with 360 units, ahead of two VW plug-in hybrids, the #3 Passat GTE (338 units, best result in six months) and the #5 Golf GTE (302 sales), all while the #4 Nissan Leaf had a return to form, registering 321 units, its best result since April.


PlModelSales  
1BMW i3503
2Mitsubishi Outlander PHEV360
3Volkswagen Passat GTE338
4Nissan Leaf
321
5Volkswagen Golf GTE302

Looking at the year-to-date ranking, there is an important change in the podium, with the Nissan Leaf and VW Golf GTE changing their positions again, this time to the advantage of the Japanese hatch, recovering the Third Place.

To see more ranking changes, we have to go down in the ranking, to #15, where the BMW X5 PHEV recovered one position from its arch-rival Tesla Model X, this could be an interesting race if the American SUV-Minivan-Sports Car didn't went into Hyperdrive mode next December...Which it will.

Below these two, only the recently arrived Hyundai Ioniq Electric went noticed, having registered 66 units, its best result in Europe so far, which could indicate that the Korean manufacturer is: a) Production constrained, as it didn't expected so much demand in its home market; b) Prioritizing Norway, as this was the only market outside South Korea to receive BEV Ioniqs in significant numbers.

Looking at the manufacturers ranking, Volkswagen (30%) continues in the lead, followed from a far by Mitsubishi (13%), BMW (12%, up 1%) and Nissan (11%, down 1%).

Looking at Fuel Cell numbers, numbers are starting to pick up in their own little niche, with Toyota registering 3 Mirai and Hyundai one FCEV last month, with the latter leading the YTD count by 10 to 7. 

PlNorwayOct.YTD%'15Pl
1Mitsubishi Outlander PHEV3604.490124
2Volkswagen e-Golf2854.236111
3Nissan Leaf3213.667103
4Volkswagen Golf GTE3023.654106
5BMW i35032.51975
6
7
8
Volkswagen Passat GTE
Tesla Model S
Audi A3 e-Tron
338
39
156
2.220
1.740
1.693
6
5
4
20
2
7
9Renault Zoe1611.64348
10Mercedes B250e1621.525410
11
12
Kia Soul EV
BMW 225xe Active Tourer
41
153
1.027
1.004
3
3
11
N/A
13
Volkswagen e-Up!
9290929
14
15
16
Mercedes C350e
BMW X5 40e
Tesla Model X
94
91
84
905
885
883
2
2
2
22
19
N/A
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35

Volvo XC90 T8
Volvo V60 Plug-In
Nissan e-NV200 / Evalia
Mercedes GLC350e
Audi Q7 e-Tron
Peugeot iOn
BMW 330e
Mitsubishi I-Miev
Citröen C-Zero
Mercedes GLE500e
Peugeot Partner EV
Renault Kangoo ZE
Porsche Cayenne Plug-In
Hyundai Ioniq Electric
Renault Twizy
Ford Focus Electric
BMW i8
Smart Fortwo ED
Citröen Berlingo EV
Others
37
46
53
55
66
37
37
17
25
14
16
22
3
66

6
2

2
11
672
640
633
548
332
300
273
242
196
155
119
118
101
71
58
46
35
33
20
37
2
2
2
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
N/A
12
14
N/A
N/A
13
N/A
26
16
27
18
17
24
N/A
29
21
25
15
23


TOTAL3.69737.629100


Models breakdown by Fuel Source


PlModelSales  
1BMW i3503
2Volkswagen Tiguan419
3Toyota RAV4385
4Mitsubishi Outlander PHEV360
5
5
7
8
9
10
Toyota Auris
Toyota Yaris
Volkswagen Passat GTE
Skoda Octavia
Nissan Leaf
Volkswagen Golf GTE
339
339
338
322
321
302

With 29% share, the EV's performance in the general ranking is more relevant than ever, of the 858 units sold by the chronical leader VW Golf last month, only 271, or 32%, didn't had a Plug.

Splitting models by fuel source, and following on the Tesla Model X leadership in September, we have another BEV in the First Place, with the BMW i3 finally reaching for #1, and that's without the help of the Rex version, which has marginal sales in this market.

Below it, in Second, we have the ICE VW Tiguan, which by the way, is scheduled to have a plug-in hybrid version (GTE in VW language) soon, or at least that's what the German carmaker promised...If it doesn't market it soon, it will be a missed opportunity, as currently there is no plug-in car available in the compact crossover class and it would have the market all to itself.

While the Tiguan GTE doesn't arrive, the closest thing buyers have is the Third Placed Toyota RAV4, which benefits from its hybrid version to reach a podium place.

The remaining plug-ins in the Top 10 are the Mitsu Outlander PHEV, #4 with 360 units, the #7 VW Passat GTE, with its plug-in hybrid relative, the Golf GTE, in #10, all while the veteran Nissan Leaf is back to the Top Positions, ending October in #9.

2 comments:

  1. BMW i3 will probably be the best-selling car this month in Norway.

    With 290 i3 already sold this month, it most likely reach 750-800 at the end of the month.

    http://www.itanywhere.no/Stats.php


    Not only the bigger battery helps, BMW is also heavy advertising the i3 on TV and online.

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  2. I would think VW will bring a GTE version of the Tiguan soon. They have the technology, as used in other GTEs and the Audi e-Trons and so they will want to maximise the return on this investment. Plus, as you say, there is limited competition in this segment at this time.

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