Wednesday, November 9, 2016

New Zealand October 2016

Best. Name Plate. Ever.


Record  Month 


The Kiwi EV Market is very much alive, having registered a record 57 plug-ins sold last month, up three fold YoY, with the EV Share at 0.3%.

Looking at the models ranking, the usual driving force and current YTD leader, the Mitsubishi Outlander PHEV, has seen its status being questioned recently by the BMW i3, that has won the last two Best Seller trophies, with a personal record of 17 registrations in October. 

An unexpected success story is what it can be said about the Renault Kangoo ZE, which is now Third in the ranking, trailing sales of its Zoe sibling (#12, with only 4 sales). 

In the remaining YTD ranking, the Tesla Model S is Fourth but the Audi A3 e-Tron is just one unit behind.

In the manufacturers ranking, Mitsubishi is ahead, with 39% share, but BMW (28%) is gaining ground, thanks to its six(!) model line up, followed by Renault, with 10% share.

Looking at the BEV/PHEV breakdown, all-electric vehicles are up 4% YoY, to 37%, which is the best score for BEV's since 2013, when the total amount of EV's sold was just 15 units. 

PlNew ZealandOct.YTD '16%'15Pl
1Mitsubishi Outlander PHEV15139391
2
3
4
5
6
7
8
8
8
11
BMW i3
Renault Kangoo ZE
Tesla Model S
Audi A3 e-Tron
Volvo XC90 T8
BMW 225xe Active Tourer
Mercedes C350e
Porsche Cayenne Plug-In
BMW i8
BMW X5 40e
17
4
4
2
2
1
1
1
3
1
70
31
23
22
19
14
7
7
7
6
20
9
6
6
5
4
2
2
2
2
2
N/A
5
4
N/A
N/A
N/A
6
N/A
N/A
12
13
13
15
Renault Zoe
Volkswagen e-Golf
BMW 330e
BMW 740e
1


1
4
3
3
1
1
1
1
0
N/A
N/A
N/A
N/A
TOTAL57356100

Source: mia.org.nz


Regular Hybrids + Plug-ins Ranking


Pl
Model
Sales  
1
Toyota Corolla Hybrid
22
2
Lexus RX450h
22
3
BMW i3
17
4
Mitsu. Outlander PHEV
15
5
Toyota Camry Hybrid
11


Adding regular hybrids to plug-ins, the growth trend of the last ones is starting to make a dent in regular hybrids, last month two plug-ins (BMW i3 in #3 and Outlander PHEV in #4) showed up in the Top positions, something unthinkable just a year ago.

With these first signs of vulnerability, I believe it will be a question of time until Toyota NZ follows their European counterparts and starts heavily discounting their hybrids.

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